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A woman smiles while looking away from the camera.

eBook

Adapting to new emerging consumer behaviors

Learn about how the blending of work and life has brought about new consumer attitudes and expectations of brands.

January 2022

A woman sits at a table facing a tablet and smiling.

Article

Cupid Media widens high-value audience reach

Global dating platform Cupid Media used Microsoft’s automated bidding strategies to improve ROAS, leverage resources, and reach more customers.

December 2021

In a kitchen, a woman with long hair holds a cup of tea while looking at her laptop screen.

Article

Powering efficiency in paid search advertising

Energy provider Engie used Microsoft’s automated Portfolio Bidding strategies to double their return on ad spend and optimize performance.

December 2021

Two women talk about a piece of clothing in a fashion store.

Article

Fashion platform increases conversion rate 20%

Fashion platform Myntra used Microsoft Advertising to connect with exclusive audiences on the Microsoft network and expand its consumer base.

December 2021

A woman looks thoughtfully into the distance as she works on her laptop PC.

Article

Selling finance software to niche audiences

Refinitiv used the Microsoft Audience Network to promote their products and services to niche audiences in the financial industry.

December 2021

eBook

Emerging consumer trends in 2021

See how today’s consumer behaviors reflect new attitudes, values, and ultimately, new shopping expectations and patterns.

November 2021

Article

vidaXL grows audience with Microsoft Advertising

E-commerce retailer leverages shopping campaigns and Dynamic Search Ads to target a global audience, drive engagement, and increase sales.

November 2021

Article

Boxing Day: in-store buying & apparel trends

In-store shopping is rising in time for Boxing Day. Microsoft Advertising Insights finds in-store related searches are up 70% year-over-year.

November 2021

Article

The BLK Gallery campaigns grow social media

Learn how an artist uses one platform with multiple features to reach new audiences.

October 2021

Article

Explore luxury shopping trends

More shoppers than ever are comfortable buying luxury items online. Get fresh insight into this audience.

October 2021