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‘Tis the season to excel with your Microsoft Advertising campaigns

August 2019

Spending is up

In 2019, holiday shoppers are not only making their lists and checking them twice, they’re also expected to spend an average $1,563 per customer.

Average spending per customer: $1,563


Consumers plan to spend an average of $1,563 each.

PRO TIP: Reach your best customers throughout their shopping journeys this holiday season with Conversion Tracking and remarketing.

Customers want flexible shopping options

Consumer preference for seamless shopping experiences and immediacy may be fueling the popularity of “buy online, pick up in-store” (BOPUS) orders.

46% of shoppers use BOPUS at least occasionally.


46% of shoppers use BOPUS at least occasionally.

PRO TIP: Improve visibility by helping shoppers connect online and in-store with Location Extensions and Local Inventory Ads.

Microsoft Search Network shoppers are searching

The Microsoft Search Network has huge reach and is a great opportunity to impact your customers’ decision journeys. Represent your brand at its best, every day, among the millions of our audience that are not found on Google.

14 million total unique monthly searchers. 296 million total unique monthly searches.

The Microsoft Search Network has 14 million total unique monthly PC searchers and 296 million monthly PC searches in Canada.

PRO TIP: Import campaigns directly from Google Ads to save time, and get your Microsoft Advertising campaigns online faster with Google Import.

Plan smarter customer journeys

Learn more about how to make the most of the holiday shopping season and get other helpful insights from Microsoft Advertising to shape your strategies. Our tips and tricks can help you create engaging, personalized experiences through which you can grow your brand and business together.