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Top questions marketing leaders need to ask

September 2017

Technology has turned the marketing power dynamic on its head. Today’s customers chart their often-winding paths to purchase by engaging through a variety of devices and channels of their choosing — and they’ve come to expect the progression to be a seamless one.

Learn the five questions marketing leaders need to ask themselves to assess how prepared their organization is to thrive in the age of digital disruption and decide the next steps to take in their transformation journey.

Download or view the article for solutions to key questions about brand loyalty, emerging technologies, leveraging data and more.

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