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The Microsoft Advertising platform powers sponsored listings, or “ads,” for search engine results across the Microsoft Search Network. Small businesses bid for ad placement in the results that appear when users search on the Microsoft Search Network. Ads appear next to non-paid results when people search for a topic related to your business and direct them to your website, phone line or physical location.
There are no setup or maintenance fees to use the Microsoft Advertising platform. You pay only when someone clicks your ad. To help save you money, show your ad to only the people that matter to your business with Microsoft Advertising rich audience targeting capabilities.
Learn more about the cost of Microsoft Advertising.
Microsoft Advertising ads appear when people search online for a topic related to your business and direct them to your website, phone line or physical location.
With Microsoft Advertising you can:
The Microsoft Search Network connects you with customers in your service area while they search online for topics related to your business on Bing, Windows 10, Cortana and Office using any device. It also includes our exclusive publisher partnerships, extending our reach to readers who visit AOL, The Wall Street Journal, Gumtree, InfoSpace and more.
With one ad buy through Microsoft Advertising, you can reach millions of unique searchers on the Microsoft Search Network who represent 298 million monthly desktop searches.1 This accounts for 21.3% of the search market in Canada.2