What is the Microsoft Advertising platform?

The Microsoft Advertising platform powers sponsored listings, or “ads,” for search engine results across the Microsoft Search Network. Small businesses bid for ad placement in the results that appear when users search on the Microsoft Search Network. Ads appear next to non-paid results when people search for a topic related to your business and direct them to your website, phone line or physical location.

There are no setup or maintenance fees to use the Microsoft Advertising platform. You pay only when someone clicks your ad. To help save you money, show your ad to only the people that matter to your business with Microsoft Advertising rich audience targeting capabilities.

Learn more about the cost of Microsoft Advertising.

With Microsoft Advertising you can:

• Create ads tailored to your unique customers.
• Customize your ads to grab customers' attention with ad extensions.
• Capture customers who are searching on any device by fine-tuning your ads and bids.
• Target local customers, who can drop by your store or make an appointment.
• Track where people go online after clicking on your ad and discover which pages and features on your website are most popular.

What is the Microsoft Search Network?

The Microsoft Search Network connects you with customers in your service area while they search online for topics related to your business on Bing, Windows 10, Cortana and Office using any device. It also includes our exclusive publisher partnerships, extending our reach to readers who visit AOL, The Wall Street Journal, Gumtree, InfoSpace and more.

With one ad buy through Microsoft Advertising, you can reach millions of unique searchers on the Bing Network who represent 296 million monthly desktop searches.1 This accounts for 21.9% of the search market in Canada.2