January 05, 2021
5-minute read
Learn about some recent updates to Microsoft Advertising, including enhancements to brand safety, In-market Audience segments, and new AI-based technologies. We’ll also give you a sneak preview of exciting technologies to come in our 2021 roadmap.
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December 22, 2020
5-minute read
The richness and power of high-quality, permissioned first-party intent data has never been more important. Microsoft Audience Network helps reach consumers in the upper funnel and move them quickly to conversion, causing meaningful lift in Search results.
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December 18, 2020
5-minute read
Search engine marketing has become increasingly important as consumers have shifted more toward online shopping. Retailers need to understand their customers’ purchase decision journey to drive sales. Search and native advertising can help.
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December 14, 2020
3-minute read
Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.
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December 09, 2020
4-minute read
Get all the latest product updates for this month, including a data retention increase on Universal Event Tracking and key reporting improvements.
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