January 04, 2015
3-minute read
Valentine’s Day is a sweet time for searches and sales, to the tune of $17.3 billion this past year. With half of purchases occurring within the week before Valentine’s Day and an average spend of $134, this last minute shopping holiday has both...
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October 12, 2014
3-minute read
Outside of sales, brand recognition is what every advertiser wants. When customers are searching for your product or service, you want your business to be the first that comes to mind. When it comes to using brand names in your ads or on your...
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March 17, 2014
3-minute read
In the last PPC Back to Basics blog post we tried to give you an easy overview on how to use reporting in Bing Ads. In this post we’d like to highlight the search term report as it is a little gem of a report that will do you some favours: It...
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December 30, 2013
3-minute read
Just when you started to wonder what to do with your creativity after the retail bonanza that Christmas brings with it, a smaller but nice opportunity is tugging your sleeves for attention: Valentine’s Day. Although wise men, women and song...
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June 04, 2013
2-minute read
Are you interested in optimizing your account for better ROI? Then read on…. Now you can track and better measure your KW performance at the same time as providing an even more relevant experience for the user by leveraging the Landing Page by...
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