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Introducing new website insights for Universal Event Tracking Tag

To help you better meet your business needs and drive more traffic and conversions, we’re excited to introduce UET Insights. Explore this valuable data collection feature to improve ad targeting.

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Introducing Microsoft Advertising’s Performance Max

Microsoft Advertising is committed to helping our clients leverage AI in market-leading ways that save you time and build your business more effectively. This is why we’re introducing Performance Max, a new campaign type that perfects your creative and targeting combinations through automation.

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AI in action: See the future with Predictive Targeting

Predictive Targeting uses data from your existing ads and landing pages, combined with Microsoft’s unique audience intelligence signals to deliver the perfect ad to a relevant audience, driving the best performance for your campaigns.

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