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Micha Sprinz

WW Communications Manager, Advertising, Microsoft

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BLOG POSTS BY Micha Sprinz

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Rik van der Kooi on the value of search at #IP2016

Today at the AdExchanger Industry Preview in New York, Rik van der Kooi, CVP of Microsoft Search Advertising, took to the stage with John Ebbert, Executive Editor at AdExchanger, to discuss some of the key factors influencing the evolution of advertising and Microsoft’s own strategy. Some of the key takeaways were: Search is an increasingly valued marketing vehicle which offers truly integrated marketing intelligence. When search goes beyond web search to permeate services, devices and platforms...

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