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Microsoft Advertising Blog

Haily De La Cruz

Senior Program Manager, Microsoft Advertising

BLOG POSTS BY Haily De La Cruz

Page 3 of results

You can now augment performance data with labels

Labels are now available across the globe and across our tools and web experience. Use them to augment your performance data and help you make better decisions for your campaigns.

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Hit the ground running with an all new campaign creation workflow

Bing Ads has been rapidly evolving with new ad extensions, bidding options, targeting enhancements, and a stronger, faster platform. It’s time that the campaign creation workflow reflects the features and optimizations that can help you excel in Bing Ads. Today, we are excited to unveil an all new campaign creation workflow designed to help you hit the ground running with a campaign that is successful from day one. Establish a business goal to guide your campaign’s creation When you enter, we wi...

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Get more conversions with the new Enhanced CPC bid strategy

Bing Ads conversion tracking helps you more efficiently target users that are more likely to convert on your business goals. By focusing on conversions, you can save money by focusing on only buying clicks that have the biggest impact on your business. But properly optimizing your campaign can still take time and a lot of analysis for some advertisers. Today we are introducing Enhanced CPC, a new automated bid strategy that helps you maximize your conversions while still having control over your...

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Create campaign alerts with new Notify Me Automated Rules

Monitoring your Bing Ads campaigns doesn’t have to be time consuming. Instead of repeatedly checking your campaigns, ad groups, ads, and keywords, use our new ”Notify Me” rules to set up your own custom campaign alerts. This new type of Automated Rule will save you time and effort when staying on top of your latest campaign data. What are Notify Me Rules? Notify Me rules send you emails for campaigns, ad groups, ads, and keywords that match your search criteria. For example, I can set a Notify M...

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