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Eric Couch

BLOG POSTS BY Eric Couch

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Bing Ads Power Tools Series: Use Auction Insights to Analyze the Competition

In PPC, competition is everything. The sheer number of advertisers battling it out for top position on the results page at any given time is a little mind-boggling -- especially when you consider the number of bids, bid modifiers, geographic targets, and devices in play. With so many variables, it can be hard to keep track of the competition and just how they impact your campaigns. Luckily, there’s a tool that can assist you with figuring out their bidding strategy: Auction Insights. What is Auc...

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