You have two ways to run Microsoft Audience Ads.
Extend your search campaign
Your existing search campaign is extended to include Microsoft Audience Ads on the Microsoft Audience Network. Continue using a single budget to conveniently manage all campaigns and increase clicks from target audiences.
Create an audience campaign
Manage your audience campaign with a dedicated budget and optimised performance metrics. The audience campaign’s budget is separate from your search campaigns.
You can target the Microsoft Audience Network in the following countries: U.S., U.K., Canada, Australia, New Zealand, France and Germany.