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Coffee & Learn: Conversion Tracking

September 2021

Products & features
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39:00

UET, Variable Rev Tracking & Auto-tagging

Tracking conversions is one of the key ingredients to PPC. However, the set-up process and ensuring the tracking process is working correctly  can be a challenge.

In this session, we'll work to de-mystify conversion tracking. Join us as we explore and explain:

  • UET tags
  • Conversion tracking (including Variable Revenue tracking for eCommerce)
  • Tracking options as 3rd party cookies depreciates

Register to watch

Speakers

Jeffrey Loh

Account Manager

Microsoft Advertising

Jordayna McDowell

Account Manager

Microsoft Advertising

Sandra Macaldo

Account Manager

Microsoft Advertising