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A Human-Centered Approach to Business

July 2020

Webcasts: Insights & trends
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50:00

Learn how values drive real business value

COVID-19 has turned our world upside down, demonstrating the interconnectedness of financial markets, economics, public health, and mental health on a global scale.  As a result, brands across industries and markets are reevaluating their business models and rethinking how best to connect with consumers globally. Many have already started to shift to human-centered approaches, placing brand values at the core of how they do business. 

In this webcast you will:

  • Learn how to humanize your brand by finding meaning and identifying shared values with your target audience
  • Understand how values differ across generations, specifically by looking at generational mindsets amidst COVID-19 
  • Discover how industries are pivoting because of COVID-19, particularly how business models are changing due to current and likely future norms

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Speakers

Stein Broeder

Senior Marketing Communications Manager

Microsoft Advertising

MJ DePalma

Head of Multicultural & Inclusive Marketing

Microsoft Advertising

Nikki DeMare

Senior Program Manager, Analytics Strategy

Microsoft Advertising