Microsoft Advertising provides these policies to help ensure consumers have a positive experience and feel like they can trust your ads. Happy customers can lead to better value for your advertising budget.
The following policies help you with things like writing and formatting your ad, allowed content and acceptable user experiences.
- Capitalization
- Grammar, punctuation and spelling
- Phone numbers
- Symbols, special characters and abbreviations
- Word count and character limits
- Mobile ads
- Duplicate ads
- Use of foreign language
- URL types
- Final and landing page URL
- Display URL
- URL mismatch
- Acceptable URL mismatch
- URL characters
- Landing page
- Site behavior and navigation