Ad content and style policies - Microsoft Advertising

Microsoft Advertising provides these policies to help ensure consumers have a positive experience and feel like they can trust your ads. Happy customers can lead to better value for your advertising budget.

The following policies help you with things like writing and formatting your ad, allowed content and acceptable user experiences.

Ad style policies

Capitalization
Grammar, punctuation and spelling
Phone numbers
Symbols, special characters and abbreviations
Word count and character limits
Mobile ads

Ad content policies

Duplicate ads
Use of foreign language

URLs and landing page policies

URL types
Final and landing page URL
Display URL
URL mismatch
Acceptable URL mismatch
URL characters
Landing page
Site behavior and navigation