In some markets, regulatory restrictions exist for certain types of family planning products and services.
Creative must feature a 1-pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
Display ads cannot have a transparent background.
Animation/Looping Limit (GIF)
Allowed; duration 15 seconds
Allowed; user initiated only
Audio must be user-initiated and never automatic.
Audio on/off toggle button must be always present when sound is available.
All ad audio must be muted or paused on click-through.
Minimum video controls required for all video players:
Play/Pause and Mute/Unmute button.
Conform to all IAB standards
SSL is required.
Both ads and tracking tags must be SSL compliant. Ads that are not SSL compliant will not be accepted. All 3rd party content must serve SSL (https) compliant ads.
Close Button (970x250 Billboard and Custom Header Only)
A ‘X Hide Ad’ button is required in the language the ad will be served in the upper right corner.
Show Ad Button (970x250 Billboard and Custom Header Only)
A standard 88x31 pixel IAB Leave-behind “Show Ad” icon is required in the language the ad will be served when the ad is hidden. The width of the Leave-behind may be slightly larger to accommodate the language characters used.
Open/Close Persistence (970x250 Billboard and Custom Header Only)
The Open/Close state of the ad must persist when the page is reloaded or revisited.
<30,000 is required so the service bar and mega menu do not drop behind the ad.
Click destination URL must open in a new browser.
Any 728x90 Ad in 2-column view on MSN will be clipped by 100 pixels on the right side. It is up to the Advertiser to ensure that the creative design elements such as Advertiser branding, logos, and CTAs are not positioned in the right 100 pixels if desired. In 3-column view and 4-column view (full screen), the 728x90 Ad appears in full.
In 3-column view and 4-column view (full screen), the Billboard appears in full by default. In 2-column view, the Billboard will appear clipped on the right by 342 pixels. Upon browser page scroll, the user will be able to see the full ad and interact. The Advertiser must ensure that the creative design elements such as Advertiser branding, logos, and CTAs are not positioned in the right 342 pixels, if desired.
3rd Party Rich Media partners will typically provide impressions and click-through data, as well as enhanced metrics. Please consult your Certified Rich Media partner of choice for more details.