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The Art and Science of Account and Campaign Management

December 2019

Webcast

Duration: 36 Minutes Availability: On-demand

At Microsoft Advertising, we’re committed to helping you achieve more with your business. To accomplish this, we’re fueled and shaped by your feedback. Join us for this three-part, on-demand webcast as we explore the latest Microsoft Advertising platform updates, inspired by you.

Part one: Campaign experiment scenarios

In the competitive advertising landscape, every change to your campaigns can make a huge difference for your business. Sometimes, it’s not immediately clear whether a new bidding strategy, setting or feature is the best move for you. How can you make sure that you’re making the right decisions for your Microsoft Advertising campaigns without wasting precious time and resources? With Campaign Experiments available globally, you can now test those campaign changes with full confidence.

Part two: Multi-account management experiences

If you’re managing multiple accounts in Microsoft Advertising, whether as part of your own business or as an agency helping your clients with their business, we understand that you have unique needs. From how you set up and organise your accounts, to how you efficiently and effectively stay on top of maintaining them, our mission is to make this easy for you so that you’re empowered to meet your marketing goals. That’s why we’re excited to introduce several key multi-account management updates.

Part three: The new-look Microsoft Advertising platform

We’ve heard from many of you that managing your campaigns and accounts should be more user-friendly and streamlined. As a result, we’ve been working on a series of changes to modernise the look, feel and functionality of our product. Our key goal with these changes is to help you more easily and intuitively manage ads on one of the world's leading advertising platforms.
 

Speakers

Kevin Salat

Product Marketing Manager

Microsoft Advertising

Kevin is a Product Marketing Manager at Microsoft Advertising with a focus on all things account and campaign management. Kevin has been on the Product Marketing team for over three years, with previous work experience on the agency side at iProspect. In his spare time, Kevin enjoys watching movies, riding his bike and playing racquetball. Kevin is also an avid trivia buff, as he constructs crossword puzzles for various publications and was a contestant on Jeopardy! Season 35. Follow Kevin on Twitter at @kjsalat.

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new Microsoft Advertising features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry. In his spare time he helps raise Nolan and Mila with his wife Chelsea. Say hello @steinbroeder.