Innovative online aggregator, Spreets, wanted to connect with more shoppers without increasing advertising spend.
With the help of full-service digital agency, Nimbull, Spreets extended their ad campaign to the Microsoft search platform, Bing Ads. Nimbull launched 15 separate Bing Ads search campaigns for Spreets, using thousands of pre-selected search terms. The Nimbull team used targeting and budgeting techniques they had mastered in AdWords campaigns.
With a cost per click 47% lower than AdWords and a cost per acquisition 33% lower, Bing Ads helped Spreets boost its existing advertising return on investment. Bing Ads quickly connected the company with a bigger audience, at a lower cost.
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