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Affiliate publisher boosts search ROI with Bing Ads

February 2017

Challenge

Innovative online aggregator, Spreets, wanted to connect with more shoppers without increasing advertising spend.

Solution

With the help of full-service digital agency, Nimbull, Spreets extended their ad campaign to the Microsoft search platform, Bing Ads. Nimbull launched 15 separate Bing Ads search campaigns for Spreets, using thousands of pre-selected search terms. The Nimbull team used targeting and budgeting techniques they had mastered in AdWords campaigns.

Results

With a cost per click 47% lower than AdWords and a cost per acquisition 33% lower, Bing Ads helped Spreets boost its existing advertising return on investment. Bing Ads quickly connected the company with a bigger audience, at a lower cost.

View our case study to the right or download it to learn more.