Planning your campaign to reach the ideal online shopper looking for domestic appliances? Take a look at our latest report on consumer behaviour and trends over the past year and utilise the data to plan upcoming Bing campaigns. A few of the key insights include:
- Online shopping, sale and discount related search terms when shopping online are a key driver for customers.
- Australian shoppers are savvy and want value for money, so the for both online stores and brick & mortar stores.
- Australians often prefer to inspect in-store before purchasing.
To help launch your campaigns based on up-to-date data and reach the right audience, download the complete Domestic Appliances Insights for 2017.