It’s now easier to compare and switch financial products within a diverse set of financial players rapidly growing their share of brand, including “The Big 4”, super funds, non-bank lenders and aggregators. Create richer value propositions by leveraging seasonal trends for banking products.
Data suggest 10.4% of Bing users are likely to switch their main financial institution in the next 6 months. Consumers closely monitor their experience with the financial provider all year round. Here’s your to-do list to engage banking users and see an impact on revenue:
- Invest in broad match targeting and non-brand terms to increase share of voice.
- Create a personalised experience based on the consumer’s intent.
- Build your brand trust and drive conversion with ad extensions.
Find an array of tools to support you through your targeting journey, and define your search advertising strategy within a competitive consumer base.