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White paper

New study: The Workday Consumer Has Logged In

Microsoft Advertising wanted to know how the consumer journey had shifted. Learn about the results of the study and how to adapt to the new trends.

April 2022

dentsu and Microsoft present: The Rise of Sustainable Media.


The Rise of Sustainable Media - Read the global study in Dutch, English, French, German, Italian or Spanish

A new global study from Microsoft Advertising and dentsu international examines consumer behaviors linked to sustainable consumption and media.

March 2022

A girl sits on her father's lap while laughing and looking at a laptop.


Australia insights: Get ready for school

As children in Australia prepare to return to school, learn how to prepare for parents who will be spending more on back-to-school shopping.

February 2022

A woman smiles while looking away from the camera.


Adapting to new emerging consumer behaviors

Learn about how the blending of work and life has brought about new consumer attitudes and expectations of brands.

January 2022


Explore luxury shopping trends

More shoppers than ever are comfortable buying luxury items online. Get fresh insight into this audience.

October 2021


Australia’s smartphone opportunity

Learn about smartphone and 5G search trends around the upcoming new device releases. Discover how to boost campaign results.

September 2021


Australia’s utility and energy insights

Learn about the latest trends in energy industries. Get insights on search trends and tips to best reach consumers in their search journey.

August 2021


Father’s Day 2021: AU trends and insights

Get insights on top click trends and categories for Father’s Day plus tips on when to start targeting consumers online.

August 2021


Australian Home Insurance insights

Read about search trends in Home & Contents Insurance. Get insights on the top trending keywords and tips on setting your bid strategies.

July 2021


Study: Impact of search advertising

Download our innovative study and learn how a single ad exposure can lead to brand and category lifts for advertisers.

April 2021