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A man and a woman sitting on a sofa work with documents and a laptop computer.

Article

HDFC Life campaign delivers 850,000 impressions

Learn how HDFC Life ran a branding campaign with Microsoft Advertising to attract Indian Premier League viewers and drive brand awareness.

November 2022

A woman sitting in her living room works on a laptop computer.

Article

The effective way Motive Loan converts leads

Learn how Motive Loan scaled their KPIs while maintaining a high ROAS with Microsoft Advertising and InMobi.

November 2022

Image of a young woman, standing up, uses a touchscreen pen to take notes on the screen of her folded laptop.

Article

Trygg Hansa partners with Azerion to lower CPA

A combination of native advertising and intent data enabled the Swedish insurance brand to boost impressions by more than 12x and transform ROAS.

July 2022

A doctor shows a patient results on a tablet.

Article

Unique strategy helps health insurance company lower CPA

Learn how Microsoft Advertising enabled Aditya Birla Health Insurance to drive customer acquisition at competitive costs.

July 2022

Two women in a casual setting sit at a table with glasses of lemonade and laugh while watching something on their laptop.

Article

Meilleurtaux unlocks real value of search

Learn how an automated bidding strategy with Microsoft Advertising boosted the financial services broker’s lead performance by 20%.

June 2022

A man wearing glasses sits at an office desk and uses his laptop.

Article

Vyapar increases conversions with Shopping Ads

Learn how this insurance company was able to reach unique audiences and increase conversions with Shopping Ads.

May 2022

A woman and a man in formal clothing sit together and appear to have a discussion while he uses a pen to point something on the table.

Article

Max Life Insurance generates higher lead score

Learn how Max Life could consistently drive 2x conversions at a massive 20% lowered cost per acquisition with Multimedia Ads.

May 2022

In a kitchen, a woman with long hair holds a cup of tea while looking at her laptop screen.

Article

Powering efficiency in paid search advertising

Energy provider Engie used Microsoft’s automated Portfolio Bidding strategies to double their return on ad spend and optimize performance.

December 2021

A woman looks thoughtfully into the distance as she works on her laptop PC.

Article

Selling finance software to niche audiences

Refinitiv used the Microsoft Audience Network to promote their products and services to niche audiences in the financial industry.

December 2021

eBook

Emerging consumer trends in 2021

See how today’s consumer behaviors reflect new attitudes, values, and ultimately, new shopping expectations and patterns.

November 2021