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Analysis of consumer eCommerce shopping behaviours for apparel, health and beauty, and electronics.
February 2021
Article
Dynamic Search Ads, Microsoft Audience Network and Syndication drive growth for e-commerce business leader.
This analysis is a combination of Microsoft Audience Network trends for Home & Garden, attribution from the Microsoft Audience Network to search, and tips for success.
British chocolatier Hotel Chocolat expanded its targeting strategy with Microsoft Audience Ads to gain a 43% increase in conversions.
Read the 2021 Consumer Trends Report from Microsoft Advertising and Suzy for tips to align insights with advertising and branding strategies.
French agency increases conversion rate by 13% for home and garden retailer using In-market Audiences.
Swiss retailer haar-shop.ch used Microsoft shopping campaigns to increase online reach and conversions.
January 2021
This analysis highlights overlaps of In-market Audiences within Retail, so that advertisers can leverage them to extend their reach.
Wakefit partnered with Microsoft Advertising to leverage paid search and drive high-intent traffic to their online retail platform.
December 2020
Havas Media reaches new audiences for Quick Service Restaurant client with paid search and audience ads