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White paper

Marketing in the era of digital assistants

Learn how brands should adjust their strategy as digital assistants increase in adoption, capabilities and usefulness to consumers.

October 2018

White paper

Differentiating your brand with EQ

Intelligent agents are here to stay. Find out how brands can create emotionally engaging experiences to deepen their customer relationships.

September 2018

Shooting star across a night sky

White paper

The Next Revolution of Search

Bing, in partnership with Econsultancy, is excited to bring you The Next Revolution of Search: How automation, AI and a narrowing window for advertising will remake marketing.

January 2018

Woman on bench talking on phone

White paper

Prioritize search to boost ROI

Discover how search amplifies other marketing channels

March 2017

Use search to maximize ROI across channels

White paper

Use search to maximize ROI across channels

Are you using search to amplify other marketing efforts? Download Catalyst & Bing’s study to learn how search is a key amplifier to maximize marketing ROI.

March 2017

woman and man in a car looking at a mobile device

White paper

Digital assistants redefine digital marketing

Read this white paper learn what actions should you be taking today to prepare your brand for digital assistants.

March 2017

Man and woman eating breakfast and looking at cell phone.

White paper

The humanization of search

Learn the three key trends of how the search experience is evolving and get tips for adapting your search marketing strategies.

April 2016

Maximize your marketing dollar

White paper

Maximize your marketing dollar

Learn how adding Bing Ads to your advertising strategy can boost your ROI.

September 2015