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The humanization of search

April 2016

Consumers are interacting with search in many new and exciting ways. From the rapid spread of mobile devices to connected gadgets throughout the home — search is more entrenched in our lives than ever before. We expect information to be instantly available no matter where we are or what we're doing — sitting on the couch, washing the dishes or relaxing in bed. Search is adapting to become a more human experience, marked by three key trends.

The language of search is evolving

It's now more conversational — mimicking a human interaction. Just a few years ago, consumers punched in keywords to find basic information. Today, users interact with search engines more naturally, as they would with another human being.

Search is everywhere

The multitude of smart gadgets available today makes search more common in our everyday lives, serving as a bridge between the digital world and our real-life human experiences.

Search is more personal

The wealth of data feeding search today makes the tool a more intelligent platform that better understands human intent. As a result, the search experience becomes much more personal and impactful, so that users can take action more efficiently.

As a marketer, it’s important to stay aware of these changes. Marketing strategies need to be more proactively managed and adjusted to adapt to the evolving relationship between humans and search. Learn more about these insights by downloading our white paper. With the recommendations in our study about the new landscape of search, you can be better prepared to meet the future demands of your customers.

 Download the white paper