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Everything You Need to Know: Banking & Insurance Webinar

March 2016

It’s 2017 and if you’re a Banking or Insurance client it’s time to start preparing your ad campaigns. The Australian Bing Insights team has put together a comprehensive guide to ensure you, the advertiser, get all the information required to prepare a rock solid strategy for your search marketing activity on the Bing Ads. Topics we will cover in this webinar include:

  • An Overview of the Insurance and Banking YoY

  • Bidding and Budgeting for Seasonality: the best time to raise (and lower) your bids and budgets according to seasonality!

  • Keyword Analysis: We’ll discover what terms are performing best at certain times of the year.

  • Know your Audience: Let’s meet your potential customers! (Demographic & Geographic overview).

  • CPC Pricing: How does Bing compare to the competition in regards to head terms for relevant categories (CPC matrix)

  • Mobile Landscape: Let’s break down search percentages and click share across device. What do you think the most optimal time of day would be for reaching your mobile customers? Not sure? Well that’s ok, we’ll cover that too. While we are at it we will look at what ad extensions you should be using (did someone say app extensions?) and we’ll also take a look and see just what percentage of advertiser’s in each category have a responsive website or app!