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Brand leadership in the digital age

December 2016

The business universe is expanding. Every day, innovation accelerates, as technology blurs the boundaries between physical products and virtual experiences. This is our Industrial Revolution. Disruption is the new reality and the opportunities are limitless. Every business is a technology business.

Jeff Hansen, GM of Microsoft Brand Strategy, gives an overview of why brands matter and how Microsoft approaches its brand strategy.

Watch the video and download the article to discover the keys to success and pitfalls to avoid for you as a brand leader in the digital age.