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Microsoft Advertising is excited to announce the responsive search ads open beta for all our global customers. This powerful new way of helping you manage your ads makes creating and testing ads easier, by automating their creation.

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

Managing search terms is a great way to optimise your ad budget. Learn about how we’ve made your search term management more convenient and simpler.

Bing Ads helps you get to the root of unexpected performance changes. Using AI-powered performance insights, you have the built-in capability to dig into the data and access valuable information to make the best decisions for your business.

Experience the new Bing Ads reporting enhancements, featuring useful improvements to your performance reporting, with clear overviews of impression share metrics. Bing Ads will be removing some columns that are no longer needed.