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Microsoft Advertising Blog

POSTS TAGGED WITH "conversions"

Page 5 of results

Make better business decisions based on time of ad clicks

Conversion reporting is being updated to be based on the time of the click instead of the time of the conversion. This will help improve decisions and actions based on the reporting times of conversions, such as bid modifiers and ad scheduling.

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Keep conversion tracking working across all browsers

Given Apple’s recent changes to how Safari handles third party cookies, all advertisers using conversion tracking need to take immediate mitigation steps in order to accurately and fully track their conversions.

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Automated bidding strategies: Target CPA and Maximize Conversions

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

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Conversion tracking update on Bing Ads

In response to recent changes by Apple to their Safari browser, conversion tracking on Bing Ads now requires enabling the auto-tagging of our Microsoft Click ID. This can be enabled within the Shared Library section of your account under the URL Options page. All customers are asked to enable this feature for full and accurate reporting of conversions within Bing Ads.

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E-commerce Revenue Tracking with Universal Event Tracking

Important Note: This post was published several months ago; the information contained in it may no longer be accurate. For the most current information on this topic, please visit this help article. Universal Event Tracking (UET) allows you to measu...

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