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#ChooseToChallenge part two: Brand values

Your brand’s mission statement is the face of your brand; it’s how you build that authentic customer experience that builds trust. #ChooseToChallenge your mission statement by taking four steps to start your brand value exploration today.

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Seasons of change spark seasons of search

Learn why you should use Life Moments as a framework to design campaigns that resonate with seasonal searchers. We highlight three examples of these seasons of change: home improvement and relocation, celebrating loved ones, and preparing for a baby.

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There is no planet B

In the latest Open Perspectives Unplugged session, travel experts Remona von der Zon, Sustainability and Reporting Manager at KLM, Jerôme de la Chambre, Sustainability Manager at Landal GreenParks and Microsoft’s Digital Advisor for Travel and Hospitality Alejandra Attal explored “Sustainable Travel - the Future of Tourism”.

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Selfie of male and female friends in outdoor park. Both are smiling and looking at camera. The man is making a thumbs up sign on left hand, with his right arm extended toward camera.

How Australian brands can reach new audiences

Marketers today understand they need to be fast and adapt to change to compete effectively and reach new audiences. To help you take advantage of the features, tools, support, and resources at Microsoft Advertising, we’ve created an easy-to-use brochure.

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Woman holding a mug with laptop on dining room table with an HP Elite Dragonfly

Reaching new audiences by importing your Google Ads campaigns

With Google Import, save time by directly importing your Google Ads accounts, campaigns, and keywords into Microsoft Advertising to extend your reach on the Microsoft Search Network. Automate the imports to mirror changes in your Google Ads account automatically.

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