Tips

The richness and power of high-quality, permissioned first-party intent data has never been more important. Microsoft Audience Network helps reach consumers in the upper funnel and move them quickly to conversion, causing meaningful lift in Search results.

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.

Living and buying sustainably has gained even more momentum throughout the year, but what role does this play in the consumer’s buying journey?

Get up to speed with valuable insights and wisdom from guest blog author Janty Ayoub, Founder and CEO of AiiMs. Learn how to make the most of your digital marketing campaigns, and how to navigate and grow your business during a pandemic.