Vincodo takes advantage of a range of Microsoft Advertising solutions, including audience targeting, the Microsoft Audience Network, Microsoft Advertising search partners (formerly syndication) and the exact match type. All have yielded significant measurable benefits for Vincodo clients. For example, audience targeting yielded a 47% year-over-year (YoY) increase in conversions, and exact match increased the click-through rate (CTR) by 179%. But according to Daly, the success of Microsoft Advertising search partners was “a delightful surprise.”
“The vast quality improvements to Microsoft Advertising search partners have allowed us to expand spend on Microsoft Advertising with an acceptable return on investment [ROI].” Year over year, Microsoft Advertising search partners produced a 373% increase in conversions and a 30% increase in CTR for Vincodo clients while lowering CPC by 32%, and coming in under budget by 25%.
According to Daly, this focus on CPC distinguishes Microsoft Advertising from its competitors, allowing advertisers to get maximum value from their budget by showing more ads across all verticals and markets.
For Vincodo, it isn’t about any one Microsoft Advertising product or solution, or about the size of the Microsoft Search Network audience. It’s about the quality of the partnership and the dedicated effort Microsoft Advertising makes toward ensuring that all clients can get the best possible ROI on their advertising budgets.
“Microsoft Advertising thinks intelligently about the clients we serve and makes customized recommendations for performance improvements,” says Daly. “Across the board, our best ROI is always with Microsoft Advertising.”
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